Brand Registry Group Inc
Contact info@brandregistrygroup.org for more information. The BRG is an association of companies and organisations working together to champion the use of brand top-level domains. THE BRG REPRESENTS AND PROMOTES ITS MEMBERS' INTERESTS AS DOTBRAND OPERATORS. AS AN ASSOCIATION, THE BRG WORKS TO IMPROVE AND DEVELOP DOMAIN NAME POLICIES AND OPERATIONAL PRACTICES IN SUPPORT OF BRG MEMBERS' DOTBRAND REGISTRIES. TYPICALLY, RUNNING A TOP-LEVEL-DOMAIN REGISTRY IS NOT PART OF AN ORGANIZATION'S CORE BUSINESS, SO THE BRG BRINGS TOGETHER MEMBERS WITH COMMON INTEREST AND ISSUES THEY WOULD LIKE TO ADDRESS. A "DOTBRAND" IS A DELEGATED TOP-LEVEL DOMAIN THAT IS IDENTICAL TO AN ORGANIZATION'S NAME OR BRAND THAT THE ORGANIZATION OWNS OR HAS RIGHTS IN. A "DOTBRAND" ALLOWS A BRAND-HOLDER TO OPERATE ITS OWN REGISTRY AT THE ROOT OF THE INTERNET (INSTEAD OF USING LEGACY TOP-LEVEL-DOMAINS, SUCH AS .COM, .ORG, OR .BIZ). COMPANIES FROM DIFFERENT INDUSTRIES APPLIED FOR THEIR DOTBRAND IN 2012 AND OVER 550 ARE NOW LIVE, PROVIDING A TRUSTED SPACE WHERE BRAND OWNERS HAVE COMPLETE CONTROL OF THE DOMAIN ALLOCATION THAT SUPPORTS THEIR BUSINESSES. EXAMPLES OF USE CASES CAN BE FOUND HERE - WWW.MAKEA
Founded
2017
132
X (Twitter)
65
Address
Chicago
Home | Brand Registry Group About the BRG Our Articles About dotBrands Membership Policy Advocacy Members Area More BRAND REGISTRY GROUP The Association for Brands at the Top Level Itx27s Getting Serious Time To Prepare for the Next Round BRG Analysis PartyRock. aws ICANN78 BRG Open Session Video What is a dotBrand. A dotBrand is a topleveldomain which allows a brandholder to operate its own registry at the root of the Internet. Companies from different industries applied for their dotBrands in 2012 and over 550 are now live providing a trusted space where brand owners have complete control of the domain allocation that supports their business.
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Hello 👋🏼 from Istanbul 🇹🇷 ICANN81 has started and the Brand Registry Group Board are ready to discuss the “next round” with those considering applying for their dotBrand TLD… or existing dotBrands that might be considering applying for additional brand TLD’s, OR… existing dotBrand registries that might still be feeling confused all these years later on a strategy… 🤔 Let’s make it make sense… with years of combined experience on our panel session on Monday 11th November 13:30 UTC, hear from our Board of experts, Crews Gore - dotFox, Nisha Parkash - dotSky, Martin Kuechenthal - LEMARIT, as well as guest speakers and brand TLD experts, Cole Quinn - Microsoft and Mark Wilson - AXA. This is an open session to members and non BRG members and with so much expertise in one room, it will be like gaining top tips from highly experienced consultants without any consultancy fees. Do you need to articulate a business justification for the next round, or explain to your leadership WHY a brand TLD will be of value to the business.
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