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Unleash The Power Of competition Join Us Competition Is Good For Electricity Consumers Competition is the driving engine at the core of our freemarket system. Competitive markets produce the most effective results in the economy spurring innovation driving down consumer costs and providing consumers a broader variety of services. That was true in the 1980s with the deregulation of the telecom airline and natural gas sectors and its still true today. The rapid pace of innovation is delivering new digital technologies that are changing the way we receive and use energy.