WE ARE A CONDUIT AND CATALYST FOR ECONOMIC GROWTH AND PROSPERITY, WE EXIST TO ENRICH THE LIVES OF THOSE WHO LIVE, WORK, AND PLAY IN MERCER COUNTY. MORE FUNDAMENTALLY, WE ARE A MEMBERSHIP DRIVEN, NON-PROFIT MARKETING COMPANY, AND PROVIDE THE LEADERSHIP TO ATTRACT, RETAIN, AND EXPAND BUSINESS IN THE COUNTY AND SURROUNDING AREA. AS A WHOLE, THE ORGANIZATION WILL STRIVE TO MAKE SIGNIFICANT PROGRESS IN THE AREAS OF MEMBERSHIP; CUSTOMER SERVICE; BUSINESS ATTRACTION, RETENTION AND EXPANSION; AND THE IDENTIFICATION OF KEY REGIONAL INITIATIVES THAT PROMOTE THE ECONOMIC HEALTH OF MERCER COUNTY.