Historic Willamette Main Street’s mission is to celebrate and preserve the rich history and natural beauty of the area Our mission is to celebrate and preserve the rich history and natural beauty of the area, invest in the heart of our downtown by promoting our local businesses. Our mission is to celebrate and preserve the rich history and natural beauty of the area, invest in the heart of our downtown by promoting our local businesses. Our purpose is to foster an inclusive, diverse community where local residents and visitors feel welcome to dine, shop, connect and socialize with others. Historic Willamette Main Street is a 501(c)(3) charitable nonprofit organization focused on business and community development along with historic preservation. We are part of a national movement formed to improve the quality of life in small town America and to invigorate the economic health of the Historic Main Street central business districts. Since 2010, we have had a positive effect on the revitalization of West Linn’s business district and the town as a whole.