Licensing International (formerly LIMA) is the leading trade association for the global brand licensing industry. Licensing International (formerly LIMA) is the leading trade association for the global brand licensing industry. LICENSING INTERNATIONAL'S MISSION IS TO RAISE THE LEVEL OF PROFESSIONALISM FOR LICENSING PRACTITIONERS AROUND THE WORLD AND TO CREATE BETTER AWARENESS OF THE BENEFITS OF LICENSING TO THE BUSINESS COMMUNITY AT LARGE. THE ORGANIZATION REPRESENTS THE INTERESTS OF ITS GLOBAL MEMBERSHIP BY SERVING AS A SOURCE OF EDUCATION AND INSIGHTS, ESTABLISHING STANDARDS OF ETHICAL AND PROFESSIONAL CONDUCT, RECOGNIZING EXCELLENCE AND ACHIEVEMENT IN THE INDUSTRY, AND PROVIDING A FORUM FOR NETWORKING AND RELATIONSHIP-BUILDING.