Our mission is to raise awareness and educate the public about puppy mills and their connection to puppies sold in pet stores, over the internet, and through other outlets. We educate, facilitate rescue, and advocate for change. Our goal is simple: end puppy mills. Our vision is that The Puppy Mill Project’s educational programming and community outreach efforts will inform consumers, change perceptions, and reduce the demand for puppies sold in pet stores and over the Internet. Our legislative advocacy will result in fewer retail sales outlets for puppies bred in mills and stricter oversight of puppy mills. These efforts will contribute significantly to putting puppy mills out of business.