Developer of WIN: What I Need®, the free mobile & web app that empowers people experiencing homelessness or resource-insecurity to connect to essential services Developer of WIN What I Need® free mobile & web app that empowers people experiencing homelessness Founded on principles of social equity, OCLA believes no one should be homeless, hungry or lacking in essential resources simply because they do not know how to find help. Our mission is to leverage technology to eliminate information barriers that have historically restricted those who are homeless or at risk of homelessness from easily connecting to available supportive services. We directly serve two primary populations: (1) homeless and resource-insecure persons seeking help and (2) service providers and others who use WIN or our directory as referral tools.