Wisconsin Fuel & Retail Association WFRA IS DEDICATED TO THE SUCCESS OF PETROLEUM MARKETERS, CONVENIENCE STORES AND THEIR ASSOCIATED INDUSTRIES IN WISCONSIN. WE ADVANCE THIS SUCCESS BY:- ADVOCATING OUR MEMBERS' POSITIONS THROUGH PREMIER LOBBYING AT THE STATE AND FEDERAL LEVEL- COMMUNICATION CRITICAL INFORMATION, SHARING BEST-IN-CLASS EXPERIENCES AND PROVIDING EDUCATIONAL OPPORTUNITIES THAT HELP OUR MEMBER BUSINESSES THRIVE- REINFORCING THE IMPORTANCE OF INDEPENDENT BUSINESSES IN THE SOCIAL AND ECONOMIC FABRIC OF OUR COMMUNITIES- EDUCATE STATE AND FEDERAL POLICY MAKERS AND THE PUBLIC ABOUT OUR INDUSTRY