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Alpha Rho Memorial Foundation Main Menu Resources Brothers in Chi Psi embrace a strong tradition a standard of Brotherly Assistance which in a unique way is the basis of the Alpha Rho Memorial Foundation. To paraphrase Brothers are expected to be an inalienable and unalterable friend to every other Brother who may during his lifetime need succor and assistance. The Foundation incorporated in 1949 with the aims of encouraging academic excellence and assisting deserving student actives of Alpha Rho in time of need provides practical demonstrations of that principle in all its activities. Brothers in Alpha Rho then have very real examples of Brotherly Assistance which very few other Alphas enjoy the support encouragement and aid of the Memorial Foundation promoting and contributing to the education of the undergraduate and graduate Brothers of Alpha Rho through the Foundations organized ongoing programs.