http://youtu.be/DyrzzoXH100 The Object of Rotary is to encourage and foster the ideal ofservice as a basis of worthy enterprise and, in particular, to encourage andfoster:First.  The development of acquaintance asan opportunity for service; Second.  High ethical standards in business andprofessions; the recognition of the worthiness of all useful occupations; andthe dignifying of each Rotarian’s occupation as an opportunity to servesociety;Third.  The application of the ideal of service in each Rotarian’s personal, business, and community life;Fourth.  The advancement of internationalunderstanding, goodwill, and peace through a world fellowship of business andprofessional persons united in the ideal of service.