Consumer and Merchant Awareness Foundation

The Consumer and Merchant Awareness Foundation is a 501(c)(3) public charity based in Brooklyn, New York. Founded in 2003 by American Express, the foundation's primary mission is to enhance adult financial literacy in underserved communities, providing them with critical tools for economic empowerment[4][5].

Mission and Activities

The foundation focuses on increasing financial knowledge and skills among adults in disadvantaged areas. This aim is achieved through educational programs designed to provide a "running start" for these communities, equipping them with the knowledge necessary to manage their financial affairs effectively[2].

Financial Information

In 2021, the organization reported a total revenue of $87,850, with the majority coming from contributions ($82,850) and a smaller portion from miscellaneous revenues ($5,000)[1][2]. During the same year, it disbursed $69,128 in grants, supporting efforts aligned with its mission[3].

Governance and Leadership

Key figures include Reginald Kyle, who serves as the Executive Director, and G. Winston Smith, who holds the position of Director and Chairman[2]. Notably, none of the directors or officers received compensation as of the latest available data[1][2].

Assets and Liabilities

As of recent filings, the foundation holds total assets valued at approximately $2.4 million, with minimal liabilities[1].

Despite its role as a public charity, the organization is not listed in the IRS's most recent list of tax-exempt organizations, according to some reports[1]. However, it continues to operate under its mission to advance financial literacy across underserved communities.