As Major League Soccer celebrates its 30th anniversary and gears up for the 2026 World Cup, CMO Radhika Duggal is leading a marketing evolution - from the Game On campaign to full-funnel strategies that deepen fan engagement and grow the league’s global presence. In this episode, Radhika joins AMA CEO Bennie F. Johnson to explore: ⚽ How to empower teams through trust and gratitude 💡 Why saying “yes” can fuel innovation 📈 The mindset behind MLS’s explosive growth in 2024 This is more than sports marketing, it’s a masterclass in modern leadership. 🎧 Listen now: https://bit.ly/4jcDkYT (fb)

Your social media strategy shouldn’t be a guessing game. Start with the fundamentals: ◽ Set SMART goals that go beyond vanity metrics — think engagement, CTR, and conversion ◽ Know your audience inside and out with social listening tools ◽ Choose the platforms that align with your audience and your content ◽ Monitor your competition to stay sharp and strategic Want a roadmap to get started? This guide from Hootsuite breaks it all down into actionable steps that help you build a strategy that performs 👉 https://bit.ly/4cVKdM2 #SocialMediaStrategy #DigitalMarketing #MarketingTips #SocialMediaForBusiness #AMACommunity (fb)