American Marketing Association
The American Marketing Association is a global community of marketers who turn answers into action. Striving to be the most relevant force and voice shaping marketing around the world. The American Marketing Association strives to be the most relevant force and voice shaping marketing around the world, an essential community for marketers. With content coming from unrivaled scholarly journals, like the Journal of Marketing, and award-winning publications, like Marketing News, the AMA offers a robust perspective that understands marketers are expected to provide both solutions for today and solutions for tomorrow. No other organization provides more ways for marketers and academics to connect with the people and resources they need to be successful.
Founded
1951
165000
X (Twitter)
74282
Traffic
31158
American Marketing Association | AMA We noticed that you are using Internet Explorer 11 or older that is not support any longer. Please consider using an alternative such as Microsoft Edge Chrome or Firefox. The Essential Community for Marketers The AMA is a community of future marketers and dedicated professionals who work teach and study in the field. Together we will advance the field of marketing.
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American Marketing Association
New research in the Journal of Marketing reveals that when it comes to motivating retail sales teams, brand strength should influence your incentive strategy, especially in brand-managed retail (BMR) settings like store-within-a-store counters or standalone brand shops. ๐ Key Findings for Marketers: - Stronger brands (with high equity and consumer awareness) benefit more from individual sales incentives, since their products are already familiar and easier to sell. - Weaker or mid-tier brands perform better with group incentives, encouraging teamwork to convert less-informed shoppers and build brand value.
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Professional Societies & Associations Category
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American Marketing Association
Striving to be the most relevant force and voice shaping marketing around the world.
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