HIGHER EDUCATION CONSULTANTS ASSOCIATION (HECA) IS A NON-PROFIT, EDUCATIONAL ASSOCIATION COMPRISED OF PROFESSIONALS DEDICATED TO HELPING STUDENTS AND FAMILIES EXPLORE HIGHER EDUCATION OPTIONS AND OPPORTUNITIES. HECA'S MISSION IS TO SUPPORT AND ADVANCE THE WORK OF EDUCATIONAL POTENTIAL, WITH PARTICULAR EMPHASIS ON THE TRANSITION FROM SECONDARY SCHOOLS TO UNDERGRADUATE AND GRADUATE PROGRAMS, AND WITH ATTENTION TO ACCESS AND EQUALITY FOR ALL STUDENTS.