We unleash the design thinker in everyone to illuminate Seattle’s challenges and ignite action We unleash the design thinker in everyone to illuminate Seattles challenges and ignite action. The Seattle Design Festival (SDF), formerly known as Design in Public, was founded in 2010 to celebrate all the ways that design makes life better for Seattle, and to nurture relationships among multidisciplinary designers, civic leaders, business innovators, community organizers, educators, artists, and activists. Through a broad range of events developed by our community partners, we are able to engage a diverse cross-section of the people that live, work, and play in our city. SDF believes that design is for everyone, and its benefits should be accessible, intersectional, and informed by a diverse public.