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Fairplay stands up for kids We are a truly independent voice speaking up for what kids and families really need. Together well create a world where kids can be kids free from the false promises of marketers and the manipulations of Big Tech. Buying to Belong Youth and the Allure of the Metaverse As social gaming platforms like Roblox and Fortnite surpass social medias popularity among kids our new report using focus group data from young players shows how the pervasive marketing of virtual goods in those games exposes children to harm. Our report shows that platforms like Roblox and Fortnite aggressively promote virtual goods including avatars skins pets clothing and other items that players can purchase and use pressuring kids to spend huge amounts of time and money on the games and exposing them to bullying financial harm and damage to their physical and mental health.