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Not Just A Pretty Plate 25 from every plate supports partner organizations Tell the world that you support the beach lifestyle and preservation of the ocean with an Endless Summer specialty license plate on your car. Purchasing this custom license plate is one way you can help protect and preserve shoreline ecosystems beach enhancements cleanup programs public education water safety and surfing. I recall the day The Surfings Evolution and Preservation Foundation provided the funding to design develop and install the first forty two 42 stations in Cocoa Beach Florida. The Drown Zero initiative was responsible for assisting in saving several lives in the first year read more Wyatt Werneth CEOFounder Drown Zero International.