Welcome to the Dallas/Fort Worth Metroplex Chapter of the Hospitality Sales and Marketing Associatio THE MISSION OF HSMAI-DFW, INC., A CHAPTER OF THE NATIONAL HSMAI, IS TO BE THE LEADING SOURCE FOR SALES AND MARKETING INFORMATION, KNOWLEDGE, BUSINESS DEVELOPMENT, AND NETWORKING FOR PROFESSIONALS IN TOURISM, TRAVEL, AND HOSPITALITY. ON A LOCAL LEVEL, THE ORGANIZATION STRIVES TO EDUCATE SALES AND MARKETING PROFESSIONALS AND STUDENTS IN THE TOURISM, TRAVEL AND HOSPITALITY INDUSTRIES. THIS IS ACCOMPLISHED THROUGH REGULARLY SCHEDULED MONTHLY EDUCATIONAL LUNCHEON MEETINGS THAT ARE OPEN TO MEMBERS AND THEIR GUESTS. THE MONTHLY MEETINGS PROVIDE A FEATURED SPEAKER AND/OR INSTRUCTOR AS WELL AS AN OPEN FORUM FOR THE FREE EXCHANGE OF IDEAS AMONG THE MEMBERS.