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ABOUT US JAMSA is a community of business owners and organizations interested in cooperatively enhancing our livelihoods and neighborhood. We desire to discuss ideas and take action to help strengthen economic viability while maintaining our towns character OUR MISSION JAMSAs purpose is to promote business activity in Jonesborough to develop a sense of cooperation between the various merchants businesses service providers organizations and the Town of Jonesborough to enhance communication among the business community Association members and the Town of Jonesborough and to organize direct and implement activities that enhance the businesses in Jonesborough and the general wellbeing of the town. JAMSA is devoted to improving business conditions of Jonesborough area businesses promoting common interests of all commercial enterprises in the Jonesborough trade community. .