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Home About Us Events Contact More Join Your Community in making Rockford a great place to Live Work and Play Listen to the latest episode. More details coming soon. Where people will choose to live work and play The Element is a 501c3 organization that seeks to create a healthy stable downtown environment where people will choose to live work and play and to increase opportunities for economic development business activity housing and cultural events. The Element is a community development organization that aims to foster a spirit of creativity and innovation that benefits professionals artists and our entire community.