Standardising the Digital Value Chain. Also at https://t.co/PBH8y9SkK0, https://t.co/maGAzT4LNn and https://t.co/JWnz8Fnx9H DDEX's global standards promote the efficient flow of the metadata around music DIGITAL DATA EXCHANGE, LLC (DDEX) IS ORGANIZED TO DEVELOP STANDARDS RELATING TO METADATA CREATION AND MANAGEMENT, IDENTIFICATION OF ENTITIES AND THE COMMUNICATION OF SUCH INFORMATION IN RELATION TO MEDIA RIGHTS, AGREEMENTS AND CONTENT TO ENABLE A HIGHLY AUTOMATED, TIMELY AND COST-EFFECTIVE TRANSACTION PROCESSING ENVIRONMENT PROVIDING THE HIGHEST POSSIBLE LEVEL OF OPERATIONAL EFFICIENCY AMONGST PARTICIPANTS IN THE PHYSICAL AND DIGITAL MEDIA VALUE CHAIN (WHICH EXPRESSLY DOES NOT INCLUDE THE DEVELOPMENT OF STANDARDIZED COPY OR CONTENT PROTECTION SCHEMES, COPYRIGHT PROTECTION SCHEMES, CODECS OR OTHER SUPPORTING TECHNOLOGY). THE COMPANY WILL PROMOTE, THROUGH THE CREATION OF PUBLICITY MATERIAL, THE HOLDING OF TRAINING SEMINARS AND THE LIKE, GLOBAL AWARENESS AND COMPLIANT IMPLEMENTATION OF THOSE STANDARDS. THE COMPANY SHALL NOT AS A CONSEQUENCE OF THESE ACTIVITIES INVOLVE ITSELF IN THE ADMINISTRATION OF THE LICENSING OF ANY KIND OF MEDIA CONTENT AND/OR RIGHTS.