Crimson Tide Foundation

The Crimson Tide Foundation is a nonprofit organization headquartered at the University of Alabama. It operates under the Internal Revenue Code as a 501(c)3 organization, with a mission focused on supporting educational and charitable activities, particularly the educational development of student-athletes within the University of Alabama Athletics Department.

Purpose and Activities

The foundation's primary role is to secure private gifts that directly support the University of Alabama Athletics Department. These gifts contribute to various initiatives, including educational scholarships for student-athletes, recruitment and retention of top coaches and athletes, and the development and maintenance of state-of-the-art athletic facilities. The foundation believes that philanthropic support is essential for maintaining Alabama Athletics' competitive edge over other universities, beyond what can be achieved solely through ticket sales and media rights.

Relationship with TIDE PRIDE

The Crimson Tide Foundation works in tandem with the TIDE PRIDE program, the University's ticket priority system. While TIDE PRIDE is focused on providing seating opportunities for members, gifts to the Crimson Tide Foundation not only support the Athletics Department but also award donors points towards their TIDE PRIDE accounts. These points can help members access preferable seating arrangements for away games, postseason events, and premium parking locations.

The Bryant Society

To recognize significant contributors to Alabama Athletics, the Crimson Tide Foundation has established the Bryant Society. Named after legendary coach Paul "Bear" Bryant, the society honors individuals, families, and organizations that have contributed leadership gifts of at least $1 million. Members are recognized annually at a dinner ceremony, and their contributions are acknowledged through oil portraits displayed in the Donor Hall of Recognition.

Endowments and Capital Initiatives

A key focus of the Crimson Tide Foundation is on building endowments to support Alabama Athletics scholarships and programs. By fully endowing the scholarship program, the foundation aims to ensure that each student-athlete has access to quality education without financial burden. Additionally, the foundation is involved in large-scale capital initiatives like "The Crimson Standard," a ten-year, $600 million project aimed at transforming athletic facilities and maintaining Alabama's standing in national collegiate athletics.

Financials

Historically, the Crimson Tide Foundation has relied heavily on contributions for its revenue, with minimal income from investments or sales. Officers and key employees of the foundation typically do not receive compensation for their roles.

Legacy and Impact

Through its philanthropic efforts and strategic initiatives, the Crimson Tide Foundation plays a vital role in sustaining the excellence and competitive spirit of Alabama Athletics. Its impact extends beyond the sports arena by providing educational opportunities that help student-athletes succeed in academia and beyond their athletic careers.