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Improving LivesProtecting thePlanet. Fair Trade USA is a pioneering Fair Trade certifier building an innovative model of responsible business conscious consumerism and shared value to eliminate poverty and enable sustainable development for farmers workers their families and communities around the world. Thousands of Products Improving Millions of Lives Fair Trade Certified is an awardwinning rigorous and globally recognized sustainable sourcing model that improves livelihoods protects the environment and builds resilient transparent supply chains. Why Fair Trade The Impact of Fair Trade Certification When you see our Fair Trade Certified label on a product you can trust that it was made according to rigorous standards that protect the livelihoods of farmers fishers and other producer communities and the environment.