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Shma Journal A Journal of Jewish Ideas An independent think tank of diverse ideas and conversations online and in print to incubate issues of significance to Jewish community conversations. This months conversation Menu Shma Now Sense and Sensibility for our Jewish Moment We had a challenge. The journalShma an important voice of pluralism in the Jewish world since its founding in 1970 faced a shrinking circulation base as it wrestled with the same dramatic changes confronting all media today. Lippman Kanfer Foundation for Living TorahShmas chief funder since 2009 was concerned that one of its largest annual grants was supporting a project with dwindling reach and impact.