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WHY HCEA. The Healthcare Convention Exhibitors Association HCEA is a trade association representing organizations united by their common desire to increase the effectiveness and quality of healthcare conventions and exhibitions as an educational and marketing medium. Since1930 HCEA has brought together industry stakeholders includinghealthcare exhibitors healthcare exhibition and meeting organizersand industry suppliers all of whom are instrumental in promoting healthcare convention marketing and exhibitions as vital componentsof the healthcare marketing mix. The Benefits of Membership HCEA is the only association dedicated to assisting you in navigating the everchanging healthcare convention exhibition and event marketing industry.