Founded in 1972, Geva Theatre is a not-for-profit, professional theatre company dedicated to creating and producing professional theatre productions, programs, and services of a national standard. Mission: To create and produce professional theatre productions, programs and services of a national standard.Vision: Acknowledged as the national leader in serving a region through theatre.Core Values:We make a commitment to excellence. Our challenge is to demand from ourselves the highest level of achievement in all areas of the theatre. We will take risks for the opportunity to do something astonishing.We produce work that celebrates the human experience. The purpose and power of the theatrical event have always been to come together in the theatre and discover a new understanding of ourselves. As the cultural fabric of our community becomes more diverse, we must now learn about each other as well.We create art of a national standard. By developing new plays, re-imagining the classics and promoting innovation in all areas of the theatre, Geva will help shape the American Theatre of the twenty-first century.We dedicate ourselves to a collaborative art form. Artists, staff and patrons will always find a supportive home that values and nurtures imagination, exploration and trust.We serve our community through education and outreach. Our responsibility as a resident theatre means providing opportunities, both within and without our walls, for all residents of the Rochester region to learn about and to experience professional theatre.We achieve our mission in a fiscally responsible manner. Every artistic decision is a financial decision, and every financial decision is an artistic decision.