THE MISSION OF THE ORGANIZATION IS TO CREATE A DOWNTOWN AREA THAT IS FRIENDLY, DIVERSE, SAFE, SUSTAINABLE, AND THRIVING. TO ACCOMPLISH THIS GOAL THE ORGANIZATION PROMOTES THE DOWNTOWN AS A VIBRANT CULTURAL, RETAIL, AND ENTERTAINMENT DESTINATION REFLECTING THE BEST OF THIS DIVERSE COMMUNITY. WORKING WITH LOCAL DOWNTOWN BUSINESSES AND TOWN SUPPORT, THE ORGANIZATION HAS INCREASED THE QUALITY AND AESTHETICS OF THE DOWNTOWN AREA OF WALTHAM, MASSACHUSETTS.