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Our focus is on promoting the Independent Manufacturers Rep IMR function within the healthcare industry. HIRA members are independent sales agencies located across the nation that offer manufacturers a professional highly qualified sales force. Additionally HIRAs Associate Membership is comprised of manufacturers who support the continuing use of independent sales agencies to market their products. IN THE NEWS CONFERENCES EDUCATION CREDENTIALING HEALTH TRUSTIn response to feedback from our customers and in an attempt to simplify the credentialing process for all stakeholders HealthTrust has worked with HCA to standardize the credentialing requirements for all HCA facilities across the country.