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Welcome to iHITA iHITA is a global association of educators and practitioners whose mission is to advance the use of information technology in the hospitality industry through education and scholarship. Through iHITAs various events such as the Annual Conference members have been able to conduct and present research publish refereed and trade journal articles test and evaluate emerging technologies participate in IT industry initiatives and think tanks keep abreast of technological innovations and gain insights into how to adapt and evolve curriculabusiness plans to meet rapidly changing industry needs. For information on how to become an iHITA Partner or Conference Sponsor please go to the Partners link on the left or email infoihita. org.