PROMOTE, PROVIDE & INCREASE SOCIAL, CULTURAL AND ECONOMIC ACTIVITY. EXCEL IN URBAN PLANNING AND DEVELOPMENT. OPERATE AND MANAGE EFFICIENTLY, EFFECTIVELY AND ETHICALLY. PARTNER WITH PUBLIC, PRIVATE AND NON-PROFIT GROUPS AND INDIVIDUALS. LINK THE DOWNTOWN TO HARRISBURG'S REGIONAL COMMUNITY. ENHANCE IN ALL WAYS POSSIBLE DOWNTOWN'S QUALITY AND CHARACTER OF LIFE FOR ALL RESIDENTS, BUSINESSES, EMPLOYEES, CUSTOMERS AND VISITORS.