Dir./Fndr. of Brain Matters, Inc, a non-profit created 2 promote brain tumor awareness-I'm a brain tumor survivor & Life Coach who walkd 250mi. 2 tlk about it. Brain Matters has been created to bring awareness and educate the public about cancerous brain tumors; this is a personal mission. Heidi Gottlieb, the Founder of Brain Matters was diagnosed with a cancerous brain tumor 29 years ago and has survived.