THE PRIMARY PURPOSE IS TO ENCOURAGE AND FOSTER THE IDEAL OF SERVICE AS A BASIS OF WORTHY ENTERPRISE AND, IN PARTICULAR, TO ENCOURAGE AND FOSTER THE FOLLOWING: - THE DEVELOPMENT OF ACQUINTANCE AS AN OPPORTUNITY FOR SERVICE, - HIGH ETHICAL STANDARDS IN BUSINESS AND PROFESSIONS; RECOGNITION OF THE WORTHINESS OF ALL USEFUL OCCUPATIONS AND DIGNIFYING OF EACH ROTARIAN'S OCCUPATIONS AS AN OPPORTUNITY TO SERVE SOCIETY, - THE APPLICATION OF THE IDEAL OF SERVICE IN EACH ROTARIAN'S PERSONAL, BUSINESS AND COMMUNITY LIFE, - THE ADVANCEMENT OF INTERNATIONAL UNDERSTANDING, GOODWILL AND PEACE THROUGH A WORLD FELLOWSHIP OF BUSINESS AND PROFESSIONAL PERSONS UNITED IN THE IDEAL OF SERVICE.