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VIEW OUR TIPS TO GiftSmart RGCA the Incentive Gift Card Council are making efforts to improve Diversity Equity Inclusion and Belonging in the gift card industry. Learn More about DEIB Upcoming Events News Research COVID brings an explosion in ecommerce but high volume of stalled carts causes concern While many businesses have floundered during the pandemic the regulatory response has created an environment for tech companies to flourish. About the RGCA Founded in 2008 the Retail Gift Card Association is the only trade association representing the closedloop gift card industry and is comprised of members committed to promoting and protecting the use of retail gift cards. RGCA members follow a code of principles that promotes best practice standards to help the industry grow shaping it in ways that benefit both members and consumers.