MARKETING OF REGION TO CONSUMERS AND TRADE:OUR ASSOCIATION OF WINERIES AND GROWERS IS DEDICATED TO PRESERVING AND PROTECTING THE HISTORY, LANDSCAPE AND CULTURE OF THE WEST SONOMA COAST, AND PROMOTING ITS WINES TO THE MEDIA, TRADE AND THE PUBLIC. THE WEST SONOMA COAST VINTNERS ALSO SEEKS TO FACILITATE COLLABORATION AMONG MEMBERS IN THE REGION, AND TO PROVIDE A FORUM FOR ITS MEMBERS TO DISCUSS ISSUES IMPORTANT TO THEM.