Beginning in 2006, our organization was born from a disturbing lack of healthy female role models in the media. As low self-esteem, eating disorders, poor body image, and obesity climbs higher through-out the country, we decided to produce positive media for girls and empower them through their voices and talents. As preteens and teenagers are beginning to write for our website, participate in planning activities, and offer their assistance with our TV show, we are engaging girls on a real level and creating inspiring media.