American Marketing Association Inc
Professional chapter of the American Marketing Association serving Kalamazoo, Battle Creek, and all marketing professionals and educators in Southwest Michigan. AMA Southwest Michigan is a professional chapter of the American Marketing Association serving market
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271444476
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460
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Portage
Home Why Join. In 1953 Neil Borden transformed the business world when he articulated the strategy of Marketing Mix in his AMA presidential address. Borden was just one of many AMA leaders who were not satisfied with existing best practices. These thought leaders sought answers for the future that would propel business growth and elevate the role of marketing.
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