ideas42

Overview

ideas42, also known as Behavioral Ideas Lab Inc., is a nonprofit organization based in the United States. It is dedicated to applying behavioral science to address complex social issues and improve the effectiveness of programs and policies globally. The organization was founded by a team of Harvard academics in 2008, with the goal of using insights from behavioral science to better understand decision-making and design scalable solutions to societal problems.

Mission

The mission of ideas42 is to leverage the power of behavioral science to create innovative, evidence-based solutions that tackle some of the world's most challenging social problems. This includes working with various sectors such as government, businesses, philanthropy, and nonprofit organizations to enhance existing programs and develop new ones that promote social good.

Areas of Focus

ideas42 operates across multiple domains, including:

• Health: Improving global health outcomes by applying behavioral insights to issues like public health systems, chronic conditions management, and maternal and child health.
• Economic Mobility: Addressing economic challenges by designing behaviorally informed financial products and services that benefit underserved communities.
• Education: Enhancing educational outcomes by removing behavioral barriers to successful program completion.
• Environmental and Consumer Finance: Applying behavioral science to improve environmental sustainability and consumer financial well-being.

Methodology

The organization employs a four-step methodology: Define, Diagnose, Design, and Test. This approach allows ideas42 to identify psychological barriers and design solutions to address them. They use randomized controlled trials to test the effectiveness of their interventions.

Partnerships and Global Reach

ideas42 has partnered with numerous foundations, nonprofit organizations, government agencies, and socially conscious companies. They have worked on over 600 projects across more than 55 countries, using behavioral insights to positively impact tens of millions of lives worldwide. Their global presence includes teams located in several major cities around the world.

Leadership and Structure

The CEO of ideas42 is Joshua Wright. The organization is guided by a network of more than 60 academic affiliates and advisors, who are leading figures in applied behavioral science. ideas42's team consists of professionals from diverse backgrounds, united by their expertise in behavioral science.

Revenue

As of 2022, ideas42 reported a revenue of approximately $14.3 million. The CEO's annual compensation is about $270,727, reflecting the organization's growth and influence in the nonprofit sector.

Impact and Recognition

ideas42 is recognized for its innovative approach to using behavioral science to drive social change. Through its work, the organization seeks to combat systemic inequalities and create more equitable systems globally.

Culture and Values

ideas42 emphasizes the importance of addressing socio-economic disparities and promoting equity in its work. The organization integrates a racial justice lens into its projects and strives to make programs and policies more effective and equitable.