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Understanding Sports Rights The Business Behind Broadcasting In the rapidly advancing world of sporting activities broadcasting analytics have become a keystone transforming just how target markets involve with their favorite sporting activities. The days when audiences merely watched a video game and relied on commentators for insights are long gone. Today analytics form every aspect of sports broadcasting improving the seeing experience enhancing group efficiency and redefining how followers connect with the game. This improvement is not nearly numbers it has to do with narration method and developing a deeper link between the sporting activity and its target market.