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The Woman039s Club of Exeter Township Beneath a shady portico passengers waiting for the bus at 36th Perkiomen Avenue in Reiffton are greeted by urns of flowers planted and tended by Club members. Beautification of the Reiffton mall remains its longestrunning project having started in 1963. It was a major undertaking to create a threeblocklong green landscaped mall out of an unsightly unused gravel trolley track. Upon its completion ten years later the mall was dedicated to Exeter Township by the Womans Club of Reiffton.