The mission of the Popular Culture Association is to promote the study of popular culture throughout the world through the establishment and promotion of conferences, publications, and discussion. Aiding the PCA in this goal is the PCA Endowment, which offers support for scholars and scholarship. The PCA actively tries to identify and recruit new areas of scholarly exploration and to be open to new and innovative ideas. PCA is both inter-disciplinary and multi-disciplinary. Finally, the PCA believes all scholars should be treated with dignity and respect.