Assumptions can derail communications. Mallory Peak, Ph.D. from Desautel Hege, breaks down how investing in research transforms strategies by uncovering the insights needed to make messages truly resonate. By blending data with qualitative research, you can avoid costly missteps, engage inclusively, and drive real impact. Don’t let assumptions hold you back—discover how data-driven communications start with smarter research. Read more: https://shorturl.at/21KO2 (fb)

In the NewsRagan Communications asks Heidi Otway for her go-to advice for young professionals Ragan Communications and PR Daily shares an inspiring interview with CEO Heidi Otway, APR, CPRC from @SalterMitchell PR and IPREX's Americas Regional President. Heidi’s big on mentoring young people. Her most important go-to advice for them: ‘Go out and get as much experience as you can. Be a sponge. Don’t be afraid to ask for help. Find a mentor.’ Read Here: https://shorturl.at/l9zoN (fb)