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Main navigation About Us The View on Day One A message on standards safety and the future from ULSE President and CEO Jeff Marootian. UL Standards Engagement Announces Jeff Marootian as New President and CEO ULSE announced Jeff Marootian as its new president and CEO effective February 3 2025. Marootian brings more than two decades experience leading initiatives in energy transportation and sustainability that will inform and enhance ULSEs work as a safety advocacy organization. Enhancing Consumer Trust and Innovation in Smart Homes Through Standards Our latest report based on surveys of consumers and tech business executives revealed that standards and certifications build consumer trust in products and promote business growth and industrywide advancement in smart home technology.