Welcome to Southwest Michigan. Escape to St. Joseph & Benton Harbor - home to beaches, small towns, nature & more. Relax, explore, create memories - for couples, family, friends & solo adventurers. Find your perfect escape. Laugh, relax, indulge with us! TO CREATE AN AWARENESS WITHIN THE TRI-COUNTY AREA (BERRIEN, CASS AND VAN BUREN) OF THE IMPORTANCE OF TOURISM AND ITS IMPACT ON THE ECONOMY AND QUALITY OF LIFE THAT WILL SERVE THE INTERESTS OF INDIVIDUAL BUSINESS AND RESIDENTS; AND TO REFLECT THE QUALITY TO THE TOURIST/TRAVELER MAKING THE SOUTHWESTERN MICHIGAN TRI-COUNTY AREA A MAJOR TRAVEL DESTINATION.