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REFORM STARTS HERE The Childrens Media Research and Reform Lab CMRRL is a nonprofit organization dedicated to advancing the quality and impact of media for young children through rigorous research evidencebased advocacy and public education. Our mission is to ensure that childrens media is developmentally appropriate educational and enriching by bridging the gap between scientific research industry practices and policymaking. Our goal is to make it easy for parents to have access to the research and guidelines and information they need to make wellinformed decisions. INAUGURAL OBJECTIVE CMRRL has identified a critical gap in relevant research guidelines and solutions pertaining to the use of screens for children under the age of 2.