The mission of the Conservancy is to enhance the identity, beauty and safety of White Rock Lake in partnership with Dallas Park and Recreation and other groups. A 501c3 that supports the White Rock Lake Park master plan with fundraising initiatives. The mission of the Conservancy is to enhance the identity, beauty and safety of White Rock Lake in partnership with Dallas Park and Recreation and other neighborhood and lake volunteer groups. The Conservancy supports implementation of the Dallas' White Rock Master Plan through major fundraising initiatives and development expertise to meet significant park needs, in addition to collaboration with other organizations.