⭐️ Meet Najiha Yahaya, founder of fashion brand @dinnanioff Dinnani means “it is possible” in Dagbani AND Najiha’s ability to transform discarded single-use T-shirts (like that conference, reunion or marathon t-shirt you have stuffed somewhere in the bottom of your drawer) into high quality FINE yarns certainly lives up to the name. Najiha worked as a kayayo (head porter) in Kantamanto before joining The Or Foundation’s Mabilgu training program in 2023 where she developed a passion for combining environmental sustainability and crochet, leading her to launch a brand dedicated to both people and planet. With training support from @urbanfibers_ , Najiha has honed the craft of creating t-shirt yarn that she skillfully knits, weaves or crochets into delicate fashion accessories and wearable garments. Each piece is crafted with care, blending sustainability with style. > Follow @dinnanioff where you can place custom orders over DM and stay tuned for more ways to patronize Najiha’s products 😉 Video by @ymhanif @shes_nuna @kvns_21 @toniamarieparker 💕 #SupportKantamanto #Kantamanto #MadeInKanta #Dinnani #ZeroWasteDay (fb)

On Friday March 28th our team + volunteers (a total of 182 people) removed 38,808 kg of textile and other plastic waste from Accra’s coastline. With the support of our whole team and dozens of volunteers, we did this in under two hours. Given that today is @unep ‘s International Day of Zero Waste with a focus on textiles we want to ask that you join us in celebrating everyone who works tirelessly to clean up a mess they did not create while building systems for long term waste reduction. We remove a minimum of 20 tons every week. We are proud of our work (and yes, we collect textile waste from the market before it enters the beach) but we aren’t delusional — the waste replenishes itself because the root cause cannot be found on Accra’s beaches. The root of fashion’s waste crisis is the business model of overproduction. Want to help? Call on brands to #SpeakVolumes by publishing their production volumes so that our efforts + the time, energy and investment of anyone working to find solutions to fashion’s waste crisis has a chance at making an impact. Without addressing overproduction, our efforts, Kantamanto’s talent, and the hard work of millions of people around the world will continue to be buried under an endless pile of clothing. FYA The statistics on recycling remain stuck at 1% and F2F recyclers are largely NOT piloting tech with post-consumer waste, but rather with pre-consumer scrap. Along with the continued marketing drive from brands to buy new clothes that no one actually needs, this means that countries in the Global North export secondhand textiles because there is no other functional or profitable solution in their home country. In short, the infrastructure DOES NOT EXIST ANYWHERE ON EARTH to properly “circulate” the clothing that brands currently produce or the legacy waste from the last 20+ years. And yet, brands happily make pledges to become circular while refusing to publish production volumes, set reduction targets or invest in cleaning up the mess they have made — without which it is just business as usual. #speakvolumes #ZeroWasteDay (fb)