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Supercharge Content Distribution with EIDR WHAT IS EIDR. EIDR which stands for Entertainment Identifier Registry is a public registry that provides a unique identifier for audiovisual content across the global entertainment industry. It was established to address the need for a standardized identification system that can uniquely identify and track various forms of entertainment content. EIDR IS INCLUSIVE Imagine an identifier that you can share with all of your business partners large or small internal or external simple or complex.