- C99 -

Product circularity verified The Cradle to Cradle Products Innovation Institute proudly launches C2C Certified Circularity a new product certification to reshape sustainable product design and manufacturing by empowering companies of all sizes to intentionally develop products for the circular economy. In this video created in collaboration with Doe Maar Duurzaam and GStar RAW Nienke Steen from the Cradle to Cradle Products Innovation Institute shares insights into how circular product design and innovation can transform the future of fashion. The transformation we expect from the EU Green Deal is fast approaching making companies accountable for their impacts on people and planet. Companies in our program have been pioneers in this field the Cradle to Cradle Certified methodology is already positioning them ahead of the game.