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NJTIA is the leading voice for promoting the knowledge and understanding that travel and tourism is essential to the economy of New Jersey Learn More The New Jersey Tourism Industry Association The New Jersey Tourism Industry Association NJTIA is a 501 c 6 nonprofit trade organization with a membership that represents every aspect of NJs 44. 7 billion tourism industry. NJTIA Members include statewide trade associations destination marketing organizations convention and visitors bureaus chambers of commerce corporations independent businesses and nonprofit organizations. NJTIA is a representative body of organizations that promote and serve the individual aspects of the tourism industry.