PMBA is an association of over 1,000 station managers, finance leaders, HR professionals, & industry partners leading the business operations of public media. The Public Media Business Association is where public media professionals, including general managers, CFOs, financial and business executives, and human resources professionals come to sharpen their business skills. THE PUBLIC MEDIA BUSINESS ASSOCIATION IS THE "GO-TO" TRADE ASSOCIATION SERVING THE BUSINESS NEEDS OF PUBLIC MEDIA, FOCUSED ON DELIVERING PROGRAMS AND SERVICES THAT ENHANCE THE EFFICIENCY, EFFECTIVENESS, AND ECONOMICS OF PUBLIC MEDIA. GENERAL MANAGERS, CFO'S, FINANCIAL AND BUSINESS EXECUTIVES, AND HUMAN RESOURCE PROFESSIONALS FROM PMBA MEMBER STATIONS BENEFIT FROM ACCESS TO PUBLIC MEDIA BUSINESS INTELLIGENCE, TRAINING, AND THE EXERCISE OF COLLECTIVE BENEFIT. THE VALUE OF PMBA IS CRITICAL TO THE BOTTOM LINE -- NOT JUST TO OUR MEMBER STATIONS, BUT TO ALL OF PUBLIC MEDIA.