BE A VALUED PARTNER OF SOUTHERN ILLINOIS UNIVERSITY EDWARDSVILLE (SIUE) THROUGH THE ADVANCEMENT AND PROMOTION OF SIUE ALUMNI, THE UNIVERSITY, AND ITS FRIENDS. THE SIUE ALUMNI ASSOCIATION WILL FOSTER A LIFELONG, MUTUALLY BENEFICIAL RELATIONSHIP AMONG SIUE ALUMNI, THE UNIVERSITY, AND ITS FRIENDS TO BECOME KNOWN BY EVERY COUGAR AS THE GATEWAY TO SIUE AND THE ALUMNI COMMUNITY, AND TO MEANINGFULLY ENGAGE MORE ALUMNI IN PROGRAMS AND SERVICES EVERY YEAR BASED ON ITS MISSION, VISION, AND ASPIRATIONS. THE ACTIONS OF THE SIUE ALUMNI ASSOCIATION WILL BE GUIDED BY FOUR STRATEGIC INITIATIVES WHICH WILL DRIVE ANNUAL OPERATING PLANS, BE SHAPED BY MARKET FEEDBACK FROM ITS CONSTITUENTS, AND BE TRACKED AND MEASURED FOR SUCCESS AROUND SELECTED KEY INDICATORS THE SIUE ALUMNI ASSOCIATION WILL ALSO ADHERE TO THE CORE VALUES OF RESPECT, GENEROSITY, SERVICE, AND QUALITY OF LIFE.